Post & Profit is an app with which you get a reward for posting about a company’s service on Facebook. The most challenging task was to make a poster that promotes and explains the app in a simple way without showing a specific product so it can be used by different companies.

In order to do this, I reduced the number of elements to a minimum. I used a lot of white space between the objects, light colors, light fonts and line icons to reduce it visually. The background gradient grabs the viewer's first attention and the illustration with the icons shows that you can receive items of value if you scan the QR-code. Size and colour are used to establish a hierachy on the rest of the poster so that the viewer can easily find the information they're looking for.

My Role

  • Art Direction
  • Branding
  • Logo design
  • Illustration
  • Icon design
  • App icon design
  • Advertising

This project was designed in 2014.