MVMNT Clothing is a brand dedicated to the nightlife and its pleasures and each collection celebrates a different part of it. The difficult task was to find a topic which has potential for various motif desings that work alone but also fit together well.
After some research we found solutions that our target audience loved. For example, one collection was devoted to alcohol and where every motif featured a drink and either a story, a funny fact or a saying about it. One T-shirt for Absinthe combined with the tale of Vincent van Gogh cutting up his ear. One was for gin and tonic and if you looked closely, you can spot Super Sonic (special form of Sonic the Hedgehog) between the ice cubes. Another celebrated beer and its existence since ancient Egypt. The aim was to keep it playful and not so obvious – with a twinkling eye. So you have to look twice. If the viewer got it they they always really like it and we got a lot of great feedback that our designs are distinguished from the other brands.