Food Access is a concept app and also my master thesis project at the Vorarlberg University of Applied Sciences. The app delivers information about food that results in more conscious shopping. The target is to supply people with new information about food so they can learn more about the impact of their consumer decisions on their health, their environment and nature. The app doesn't merely provide a reliable overview, but also makes users curious and motivates them to get a deeper knowledge of where their food comes from.

My Attempt led me to these solutions:

  • After a scan you get an overview about ingredients, nutrient content, allergies, ecological footprint and feedback from other users. This information is summed up as much as possible on an overview screen with more information on the items' detail page.
  • Infographics are used to make boring numbers more realisable and entertaining. I picked up the Isotype design method and optimized its weaknesses with new design possibilities on smartphones. This method helps making numbers interesting and enjoyable.
  • You can compare different products to find the one which matches your criteria the most.
  • The boycott button is probably the most influential feature, because it allows the people to say: “No, we don’t want that product to be produced that way.” And as more and more people say no, the higher the pressure becomes on the company to make changes.
  • Its high quality look assists in attracting a wider audience than just people who are already eco-conscious. I therefore used royal blue and gold as colors to make the app appear more valuable. And as more people are using the app, the more people become aware and can make a difference by saying "no" to different products.
  • The app and its icon look like a notebook, because like a writer’s notebook, it’s filled with useful information. The aesthetic is also a reminder of that.
  • To make it as easy as possible to use, I used personas, interaction scenarios, paper prototyping and paper prototype testing. By using these methods, designers are able to make products user-friendly and optimised for the target audience.

The above solutions are the most important ones. I thought about a lot of other aspects during the conception and designing process but to name them all would go beyond the scope. All in all the result is a concept that should be realizable.

My Role

  • Conception
  • Developing personas
  • Interaction scenarios
  • Paper prototyping
  • Art Direction
  • Branding
  • Logo design
  • App icon design
  • App design


  • Tutor:
    Michael Kneidl

This project was designed in 2012/2013.

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