There are a lot of great designers living in Austria. But often you don’t see the amazing projects they worked on. That’s why we started Design made in Austria – DMIA – in 2014. The aim is to showcase great work, highlight the designer behind it and push the exposure of private projects, social service organisations and advertising for small innovative companies. We also hope to have a positive influence on the Austrian design culture.
To reach these targets we made the following design decisions:
- We are all part of DMIA, thus the recent projects are shown inside logo to make it visible and alive.
- Projects from different design fields are shown. This should hopefully lead to new connections and new projects.
- Showcase the project – every project gets its own page, with enough white space, project description, light box to show the images as big as possible;
- Spotlight on the Designer – at each project the designer or agency is portrayed with a photo, text and links to their relevant websites and social media profiles.
- Interviews make it possible to show the hard work, motivation and thoughts behind the projects, as well as helping to increase publicity.
- From an aesthetic point of view, the website is designed to be as modest as possible to allow the projects shine. White and light grey background colours help achieve this. The logo and headline font play a strong part in defining the website's own visual character.
Since it began in 2014 the project is growing rapidly, with more than 12.000 "likes" on Facebook. I also enjoyed writing an article about Design in Austria for the Austrian Pavilion at the 2015 Milan Expo. We are also honored to promote design events like Werkschau für Grafisches und Illustratives and meetings like the Austrian Dribbble Meetup through interviews. Moreover, we are thrilled to receive the permission from Stefan Sagmeister’s Office to showcase some of his work. That’s just the beginning – let’s see where the future takes DMIA!